Bill Goldberg founded the company with a genuine love for diamonds and a unique vision for excellence. Now, more than 70 years later, son Saul, daughter Eve, son-in-law Barry and grandson Benjamin carry his legacy forward with the same passion for creating breathtaking diamond jewelry.
Learn More About William GoldbergThe ASHOKA® diamond is a stunning affirmation of William Goldberg’s vision — extraordinary, exquisite and filled with joy. So rare, that only a fortunate few will ever possess it. It is a diamond without equal.
All Ashoka® DiamondsWilliam Goldberg is synonymous with the most renowned gemstones in history. Founder William Goldberg was fond of saying, “You shouldn't cheat a diamond of its right to be beautiful.” These famous, remarkable diamonds are a beautiful testament to his vision. We invite you to discover the fascinating stories behind these legendary gems.
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