The Diamond of Legend®

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“You shouldn’t cheat a diamond of its right to be beautiful.” — William Goldberg

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A diamond rich in history and destined for power and romance.

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“The perfect diamond
is the one that makes you
perfectly joyous.” — William Goldberg

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Portrait of a Diamond Dynasty


William Goldberg loved the joy that beautiful diamonds brought to people. Sewn into all his bespoke suits was a small, hidden pocket to stash secret gemstones, which he revealed at unexpected moments to bring sudden delight to gatherings.

William Goldberg began his company with a passion for diamonds and a vision for excellence. For over a half century, William Goldberg has been known as one of the most distinguished diamond jewelry houses and purveyor of some of the finest and rarest diamonds the world has ever seen.

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High Jewelry

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ASHOKA® Jewelry

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ASHOKA® Diamond

The ASHOKA® diamond is a stunning affirmation of William Goldberg’s vision — extraordinary, exquisite and filled with joy. So rare, that only a fortunate few will ever possess it. It is a diamond without equal.

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Our Famous Diamonds

William Goldberg is synonymous with the most renowned gemstones in history. Founder William Goldberg was fond of saying, “You shouldn't cheat a diamond of its right to be beautiful.” These famous, remarkable diamonds are a beautiful testament to his vision. We invite you to discover the fascinating stories behind these legendary gems.

Premier Rose 137.02 Carat Pear

Blue Lili 30.06 Carat Trapezoid

Guinea Star 89.01 Carat Shield

The Pumpkin 5.54 Carat, Fancy Vivid Orange

Red Shield 5.11 Carat Shield

Beluga 102.23 Carat Oval

Briolette 75.51 Carat Briolette

Pink Muse 8.90 Carat Oval

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