Ashoka Diamonds

The Legendary Pumpkin Diamond: Among the Largest Orange Diamonds in the World

Halloween Eve 1997 marked a special moment in William Goldberg history, when our rare Pumpkin Diamond was auctioned by Sotheby’s. Weighing an impressive 5.54 carats, this cushion-cut orange beauty was aptly named for its vibrant color, shape, and serendipitous sale date.

Love Stories

Diamond Diaries: Anchored in Love

Fourth of July weekend, Westhampton, Long Island. It's here that Donald Denihan Jr. and Tiffany Trilli penned an extraordinary chapter of their love story. Truly a unique proposal, one that required a steady hand and the strength of a Ziploc bag!

Diamond Eternity Bands

Beautifully Bezeled: The Trending Jewelry Style of 2023

This year, bezel-set jewelry is having a modern moment. Discover five ways to style our bezel set diamond jewelry.

Ashoka Diamond Jewelry

Holiday Diamond Masterpieces: Elegant Styles for the Season

From intimate parties to glittering galas, what better way to dress for the season than with beautiful diamonds and precious gemstones.

William Goldberg

The Legacy of William Goldberg: How One Family Transformed the Diamond Industry

Today, Saul, Eve, Barry and Benjamin lead one of the world’s most prestigious diamond jewelry houses.

Ashoka Diamonds

The Legendary Pumpkin Diamond

The Pumpkin Diamond is one of the most rare diamonds ever to be discovered - a Fancy Vivid Orange 5.54-carat cushion cut showstopper.


A Glimpse into the World of JAR Jewels: Exploring the Bond with the Goldbergs

Christie’s upcoming auction will feature 25 magnificent pieces from JAR, a dear friend of the Goldberg family.

Diamond Earrings

Strength. Creativity. Friendship.

We are excited and proud to announce that Wempe, one of the world’s premier jewelers, is officially the exclusive retail partner throughout Germany for ASHOKA®.


Featured in Only Natural Diamonds Magazine

We are proud to be featured in Only Natural Diamond's inaugural magazine!


Welcome to 2015!

Read more about our recent trip to London to visit our esteemed partners and friends at Boodles.