Falling in Love in the City of Dreams: Sam & Rachel’s Breathtaking Proposal and Wedding Day

In a city renowned for its remarkable experiences, Sam Serouya crafted an unforgettable proposal to the love of his life, Rachel Krakowski. On a December evening in 2022, Sam got down on one knee in a stunning New York City apartment, backdropped by the twinkling lights and breathtaking nighttime views of the city skyline.

The day of their engagement, Sam was trying to convince Rachel to come with him to meet some friends for dinner. Despite battling the flu, Rachel had an inkling that something special was happening that night, so she agreed to go.

To her surprise, they arrived at Sam's friends' building instead of a restaurant. They went up to his friend's apartment, and Sam's friend took them on a tour. Rachel, an avid real estate enthusiast, was captivated by the vacant apartments.

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The tour culminated in a gorgeous apartment with magnificent views of the city. There, Sam surprised her with a beautifully orchestrated proposal that she'll cherish forever. Rachel said, "Those who know me understand my passion for real estate and my love for exploring apartments in the city, so it was the perfect setting for our engagement."

The night concluded with the most wonderful engagement party, where friends and family who had traveled hours to reach Times Square during the peak holiday season gathered to celebrate the couple's special moment.


Although Rachel hadn't made a specific request for her ring, she provided Sam with two distinct shapes to consider. The William Goldberg team expertly guided Sam in the right direction, crafting a one-of-a-kind piece that captured Rachel's taste and style. Rachel's stunning bezel set ASHOKA® diamond engagement ring, designed by Eve Goldberg and the team at William Goldberg, is a timeless yet modern and wearable masterpiece.

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A Glimpse Into The Serouya's Wedding Day

Sam and Rachel tied the knot in Jerusalem on July 2, 2023, with William Goldberg diamonds shining brightly throughout the celebration.

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Rachel expressed her gratitude, saying, "I can't thank everyone at William Goldberg enough for helping make this time in my life so special. Now, let's start planning for a unique William Goldberg anniversary gift!"

Congratulations to newlyweds, Sam and Rachel! Your engagement and wedding were truly special, and our team was privileged to be a part of your beautiful love story!