Luxury Jewelry Trend: Rent Diamond Jewelry

By Rachel

February 8th, 2011

Want to sparkle like a Hollywood star but can’t afford the luxury? There are new websites that rent diamond jewelry for a fraction of the cost of purchasing the piece new. Whether you have a formal New Years Eve ball, a romantic Valentines Day dinner, or want to sparkle brilliantly on your wedding day, several online retailers have heard your call and now offer luxury jewelry…for rent!

One of the first websites to rent diamond jewelry is Adorn. They have been praised in Wedding Magazine, on the television show, The View, and by Glamour Online. Their service focuses mainly on bridal and formal events, and offers a changing selection of diamond and pearl jewelry in bracelets, earrings, and necklaces. The cost for each piece is roughly five percent of the retail value (which they openly display on the site) and comes insured with the rental fee. Their website is fairly easy to navigate, and once you have paid online with your credit card, the piece or pieces will arrive to your door two days before the event. In addition to a wide selection of luxury diamond jewelry, their website is full of extras including: detailed images of the jewelry; well written descriptions of each piece; free expert style consultations; sale prices; and give-aways.

For women who want a larger variety of jewelry, especially mock-ups of those worn by celebrities, Avelle (formerly Bag, Borrow, or Steal) is another great option. While through Adorn you can rent diamond jewelry, with Avelle you will have access to fashion jewelry and accessories like handbags, watches, and sunglasses. Avelle carries all the big brand names for fashion jewelry and accessories seen on celebrities including: Juicy Couture, Alex Woo, and Chanel, and pieces that make appearances on TV shows like Sex in the City. Their website is also easy to navigate and comes with extras including: a virtual stylist called “Match Maker;” access to a live style consultant via email, rental by the week, the month, or the season; and a handbag cleaning and repair service. While Adorn is a great option for the woman who longs for diamonds beyond the reach of her paycheck, Avelle is a great option for those women that like to change their jewelry with the season, and don’t want to make a long-term commitment to their fashion accessories.

Rent Diamond Jewelry? Where did this concept originate? Since the inception of Hollywood red carpet galas, fans have paid close attention to the wardrobes and jewelry the stars wear. This intense media attention prompted luxury jewelers like Harry Winston and William Goldberg to begin lending celebrities jewelry. This was a win-win for the jewelers and the stars; Harry Winston was able to grab some powerful free advertising for their product, and the celebrity was able to sparkle brilliantly as she walked down the red carpet, with no out of pocket expense.

Thanks to these mutually beneficial luxury diamond transaction, jewelry began to be one of the most talked about aspects of these red carpet events, and it became commonplace for stars to wear millions of dollars in borrowed gems. It is possible that Hollywood set the stage for these innovative online jewelry companies like Adorn and Avelle to rent diamond jewelry and other accessories. While you may not be able to borrow a stunning William Goldberg Ashoka diamond bracelet, or a sparkling Harry Winston diamond necklace, you can still feel amazing for a fraction of the cost of purchasing one outright.

Want your own luxury as opposed to renting? Browse through the William Goldberg luxury diamond jewelry gallery, and please feel free to inquire about specific pieces.